As the digital universe expands, it pervades every aspect of our lives, from our smartphones and computers to the very internet we rely on daily. While traditional media forms, including print, signs, broadcast, and mail, maintain their significance, the rise of digital media—search engines, websites, apps, social media, email, blogs— has shifted the landscape. This is primarily due to the surge in internet, software, apps, smartphones, and other digital device usage.
Thrive in the Digital Age: A Guide to Top Online Degrees in Digital Marketing
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The increasing digitalization necessitates businesses and organizations to leverage digital media for interacting with their customers and clients. As a result, professionals skilled in digital marketing are in high demand. In response, numerous colleges and universities have launched degree programs in Digital Marketing, including flexible online options.
Core subjects in a Digital Marketing degree typically include:
- Search Engine Optimization (SEO): SEO, the lifeblood of digital marketing, concerns a company’s ranking on search engines like Google. The higher a company appears, the better.
- Social Media Management: Platforms like Instagram, Twitter, and Facebook serve as a vital part of a company’s online presence. Each platform requires a unique approach, and managing them effectively is an art form in itself.
- Digital Strategy Development: These courses equip digital marketers with the tools to visualize the bigger picture and design action plans for specific goals. Digital strategy is a higher-level function of digital marketing, crucial for overall success.
Here are some top online degree programs in Digital Marketing, re-ordered for your convenience:
Johnson and Wales University
JWU offers a fully online Bachelor’s of Science in Digital Marketing and Social Media. The program aims to equip students with the skills to communicate brand messaging effectively across various digital platforms. The entire degree spans roughly four years with 11-week-long courses.
California Baptist University
Cal Baptist provides a Bachelor of Arts in Graphic Design and Digital Media, exclusively online. As graphic elements and content form a critical part of digital marketing, this program, comprising 48 credits, can be completed in 16 months. Cal Baptist is ranked as Best Online Bachelor’s Program by U.S. News & World Report.
Point University
Point U provides an online Bachelor’s of Science in Social Media Marketing. The program’s focus is on effective business and marketing use of social media. Core subjects include identifying marketing trends, traffic analysis, and successful campaign development.
Bay Path University
Bay Path University offers an online Bachelor’s of Science in Business, specializing in Digital Marketing Management. Core courses comprise Branding, Digital Marketing Management, Social Media for Business, and Financial Management. Students acquire skills like devising effective media campaigns, conducting online media research, and managing digital media tools and apps.
New England College of Business
NECB provides an online Bachelor’s of Science in Digital Marketing. The program’s objective is to equip students with deep knowledge and skills in web development, design, and advertising. The coursework includes web analytics, digital content, SEO, email marketing, automated online tools, and viral marketing.
Arkansas State University
Arkansas State U offers an online Bachelor’s of Science in Strategic Communication with Social Media Management certification. The career-focused curriculum aims to mold students into media professionals specializing in social media strategies.
Oregon State University
OSU offers both online Bachelor’s of Arts in Business Administration – Digital Marketing and Bachelor’s of Science in Business Administration – Digital Marketing. The program gives students a strong business background while specializing in Digital Marketing. Core coursework covers digital marketing strategy, planning, design, and evaluation.
University of Wisconsin – Stout
UW – Stout provides a Bachelor’s of Science in Digital Marketing Technology, available online or on campus. The program bridges theory and its practical application. The curriculum includes marketing research, creating web applications, evaluating processes, and using data for enhancing user interaction.
